What does it analyze?


Needs are considered fundamental intrinsic properties associated with each person, the desires they want to fulfill and influence their behavior. The “Map of Universal Needs” (K. Ford), built from Maslow’s hierarchy and Jung’s personality typology, provides 12 needs or preferences that are analyzed and valued: Excitement, Harmony, Curiosity, Ideal, Closeness, Sel-Expression, Liberty, Love, Practicality, Stability, Challenge and Structure.

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